MEDIA SERVICES Division
Would You Rather Be Seen as Uber or the Smelly Cab Company?
How to Create a Red-Carpet Experience for Your Clients & Prospects
Remember when Uber first came out? No one knew what to think of it. Then, all of a sudden, we’re planning our vacations around it. To the airport. To the hotel. And back again.
But it’s not the convenience that makes Uber great.
It’s the connection with their customers. From the time you sign up to the time you’re dropped off, communication is key. You get picked up when and where you want. They give you the royal treatment. You give them a 5-star review.
I bring this up not to brag on the services themselves but to ask you an important question…
Do your customers and prospects see you as Uber?
Or do they see you as the smelly cab company?
For many of us, our businesses are moving so fast we forget what it’s like to be on the other side. We forget about the experience or customers are having. We forget that people really want to connect. And the companies that create that sense of connection get to join the smelly cab companies eating Uber’s dust.
Case in point: I increased my business 600% in 36 months through one simple rule: “The 3 C’s”.
Consistent. Compelling. Communication. This is how businesses grow and
set themselves apart in today’s marketplace.
Before I go forward, let me go back a few years. My business had plateaued at $90k to $120k for 5 straight years. Then I made ONE change, only added one component to my business. I started telling my ‘Story’ to my audience through the 3C’s consistent, compelling, communication. I wrote a newsletter to my audience each and every month (still do) and shared my story about my life, my business, my beliefs and an amazing thing happened when I opened up and shared my life. People connected with me on a deeper level than just a ‘real estate agent’, they got to know me on an entirely different level. My business immediately transformed and increased within a 36-month period by 600%. It wasn’t some magic pill, it was a grind putting out content each and every month. My entire business was built on the back of a monthly newsletter. For three years, it was sent out consistently to about 150 people. The kicker is that this newsletter was all I was doing. And by writing compelling content and sending it out consistently, I was giving my audience the red-carpet treatment (and increased my business six-fold.)
That is why we created Frederick Advice Givers. Both Podcast and the NEW Media Services division were created to give entrepreneurs and small business owners a vehicle, or platform, to communicate consistently (and in a compelling way) with their customers. For the last 3+ years, we have interviewed local business owners and entrepreneurs, creating over 130 episodes, adding value to the audience and gives our Frederick Advice Givers Partners content that they can wield and repurpose to build their business.
The Result is a Full Content Arsenal That create a Red-Carpet Style, Uber-Like Experience for their Clients.
Whether you are a health and wellness expert, fitness expert or local business owner with a shop in downtown Frederick, we customize each interview each month to help grow your character, your beliefs each month. Think of a Sitcom show where each episode the character grows. You will be the star in your own show. We will spend hours before each interview helping mold the direction of the interview. Is there a major current event that recently happened in your industry? We will have commentary on that event getting your opinion and presenting you as the expert, the trusted advisor. This will be more laser focused than our initial interview on Advice Givers. The initial interview is like the pilot episode on your own show, then each month, like a great Sitcom, you/your character develops and grows.
How do we grow your Character?
First, we will do a 10-15 minute interview with me, during which you will share your unique expertise in your industry. We record the interview in both video and audio form just like we do now on Advice Givers Podcast. Then, we will extract the “juice” from that interview to create a few ‘featured videos’ and 3 professionally written blog posts. The blog post can be used in any manner you want to share your story with your audience. Wanna post on Medium? Perfect. Website? Go ahead. Direct Mail Piece, Facebook? Awesome. So, not only do you get the video content, but you get online blog content that you can share directly with all of your current and future customers.
The Best Part? You have multiple pieces of Consistent, Compelling, Communication in Video and Written form to Share with Your Audience!
And, if you choose, can we manage it all for you. And we make sure we deliver it to your audience - to both past clients and new, potential, clients. We offer different levels of service to manage your content once it is produced and it is up to you which level you want. You can be as involved in the process as little, or as much as you want. We can manage the entire operations for you, it is like having your own Production Company, Media Company, and PR Company all wrapped into one.