CHAOS VS UNCERTAINTY [PART 2]

To finish yesterday’s thought it took some self-reflection on looking at what I’m good at doing and what I’m not good at doing.

You don’t start out at a new profession and immediately become a success if you do it correctly.  This is long-term vs short-term thinking.  Can you grow a business quickly?  Yes, yes you can and there is a blueprint for this.  It is done with outlandish promises.  With gimmicks.  With promises of results.  In our industry in real estate, have you heard the ‘I will sell your house or I’ll buy it’ or ‘Free Evaluation’ or any of the other outlandish promises. 

This will get the phone ringing, for sure.  But this type of business structure is volatile.  Because all you are doing is churning through leads.  Trying to convert a certain number of ‘leads.’  Then you convert these leads and get X amount to become clients.  And a certain percentage of these clients are a successful transaction, and many are not. 

Then you start the process over again. 

It’s a sales funnel, well know in the marketing industry.  You start with a ‘CTA’ – ‘Call to Action’ of your promise and you get 1,000 leads and if get appointments with 20 of those leads and can close 3 then you are a ‘SUCCESS.’  That’s a sales funnel at it basic core.  Leads come in and a very small percent become a client.  Strictly a ‘numbers game.’

This model can generate business quickly but is a churn and burn type of business that model. This model can generate business quickly but is a churn and burn type business model.

It will work if all you want to do is build sales.  And get sales quickly.  However, this model is not one that gains success long-term. 

When I started in the business 16 years ago in 2002 I knew that if I could make it 10 years that I would be successful.  10 years.  Who looks at a startup and plays the long-game of a 10-year path to success. 

Building a business based on Relationships is the opposite model of the funnel model.  This is a business that you if can imagine a funnel is flipped on the wide side down.  The foundation of the relationship model does not gain ‘quick’ fix for sales.  But the opposite is true for every new relationship that you can, cultivate, and bring into your stratosphere that could eventually lead to 10, 20, 100 new business opportunities (notice I didn’t say ‘sales’). 

This model is one where growth starts out slow but at a certain point reaches hockey stick type growth. 

And this is where my failure was in the Media Services model.  Although I didn’t have a funnel, I didn’t really cultivate a ‘Relationship Model’ either.  So, over the next few months, the next year I will be going back to the basics that has achieved spectacular growth in real estate with myself and with my partners and transfer this into the relationships that I have with fellow business owners and Entrepreneurs.  From this, I will produce content based on my belief system in the business and if those fellow business owners need guidance then we can work on a Platform to help them achieve there own level of success.

There is a peacefulness in the chaos of helping people solve problems in life, in real estate, in business.  It is when there is uncertainty that is disappointing and stressful.  I strive in Chaos!

So, back to the Chaos.

Cheers.