CATCH ME IF YOU CAN...
Remember the movie, Catch Me if You Can, with Leonardo DiCapro playing Frank Abagnale Jr. who worked as a doctor, a lawyer, and as a co-pilot for a major airline -- all before his 18th birthday. A master of deception, he was also a brilliant forger, whose skill gave him his first real claim to fame: At the age of 17, Frank Abagnale, Jr. became the most successful bank robber in the history of the U.S. FBI Agent Carl Hanratty (Tom Hanks) makes it his prime mission to capture Frank and bring him to justice, but Frank is always one step ahead of him.
Frank was always ONE STEP ahead. He was an expert of reverse engineering any career that he wanted to pursue as his next guise.
Reading a book by Russell Brunson called Expert Secrets that outlines a blueprint for being a consultant/product service business based on your ‘passion’ and what you know more of than 95% of the public.
You also have to find a pain point of others that will pay you for expert advice. Think of a business that needs to increase sales. Think of an overweight person that needs to lose weight because they have high cholesterol. A bad back that leaves you in constant pain, would you pay for an expert that was able to alleviate that pain with just 3 steps. Would that be valuable?
Then imagine if you have achieved the desired results for 5 others and you could use them as Case Studies for you product/service?
Would that position you as an expert?
Yes. In business and in life if you are someone that knows a certain subject. You can find an audience that wants to get the desired results that you are an expert. And you have achieved these results for others, then yes, you are an expert.
When Frank Abagnale Jr was finally caught after years of staying one step ahead he was teaching a Sociology class at BYU for the entire semester. The authorities asked, “How in the world did you teach that class? You know nothing about advanced sociology?”
His answer was telling. “All I had to do was read one chapter ahead of the students.”
Let that sink in…
To be able to be seen as an expert and to teach others how to get the desired results you just have to stay ‘one chapter ahead’… Meaning know more than the student/client.
For those of us who are always learning new methods, and more importantly acquiring new skills in business although we don’t view ourselves as experts because we are still learning it doesn’t mean because of the extensive research we have done that others consider us an ‘expert’ because we know more than them.
I have a quote on my white board from Dan Kennedy that says, “Your Legend is what you get paid for.”
Better said. Your Expert Advice is what you get paid for.
Step 1- Read/Research, become an expert.
Step 2- Test your ideas.
Step 3- Teach others how to achieve their desired results.
That is the Blueprint that Expert Secrets teaches…
What is your area of expertise?